Skip to product information
Zelma | Floral Printed Midi Sundress with Lace-Up Back
  • Zelma | Floral Printed Midi Sundress with Lace-Up Back
  • Zelma | Floral Printed Midi Sundress with Lace-Up Back
  • Zelma | Floral Printed Midi Sundress with Lace-Up Back
  • Zelma | Floral Printed Midi Sundress with Lace-Up Back
  • Zelma | Floral Printed Midi Sundress with Lace-Up Back
  • Zelma | Floral Printed Midi Sundress with Lace-Up Back
  • Zelma | Floral Printed Midi Sundress with Lace-Up Back
Zelma | Floral Printed Midi Sundress with Lace-Up Back

Zelma | Floral Printed Midi Sundress with Lace-Up Back

Colour
Size

The Zelma features a floral printed design with a structured midi silhouette and square neckline. Exposed seam detailing highlights the shape, while boning through the waist creates definition and support. The lace-up back adds an adjustable fit, balanced by a flowing skirt and sleeveless finish.

Crafted from breathable cotton fabric, this midi sundress offers comfort and structure for everyday wear and occasion styling. A concealed side zip ensures easy dressing, while two side pockets bring practical functionality to the design.

Suitable for garden parties, daytime events, holidays, or weekend styling, the Zelma transitions effortlessly through the season with its floral print and structured silhouette.

Product Specifications

  • Length: Midi
  • Fit: Structured bodice with relaxed skirt
  • Material: Cotton (breathable woven fabric)
  • Neckline: Square neckline
  • Sleeves: Sleeveless
  • Details: Floral print, exposed seams, waist boning, lace-up back, concealed side zip, side pockets
  • Colours: Beige, Sage Green, White
  • Sizes: S, M, L, XL
  • Styling tip: Pair with sandals or low heels for elevated daytime styling
Free premium shipping

We ship using a secure premium shipping method, including tracking, so you can rely on the most reliable service. Currently, we offer this premium shipping for free, take advantage of this offer while it's available!
30 day money back guarantee

Doesn't fit? No problem! You can exchange or return it anytime, with a 30-day return policy.

HERE'S WHAT OUR CUSTOMERS SAY

More than 3728+ reviews

Chloe M. – Sydney (12 hours ago)

"I am so impressed with the exceptional quality of the items I ordered from Harper & Reed. The packaging was absolutely beautiful and everything arrived in perfect condition. You can really feel the personal attention and care they put into their brand."

Claire K. – Melbourne (1 day ago)

"The customer service here is truly unmatched. They helped me find the perfect gift with so much patience and genuine care. The shipping was seamless and the presentation upon opening was stunning."

Isla B. – Brisbane (2 days ago)

"Everything about my purchase was wonderful. The material of the clothing feels so premium, comfortable, and well-made. It even has a lovely, subtle scent when you unbox it, which is such a nice luxury touch."

Amy – Perth (3 days ago)

"Harper & Reed has officially become my go-to store. The ordering process was smooth, and the parcel arrived safe, sound, and beautifully wrapped. The attention to detail in their products is absolutely outstanding."

Mia T. – Adelaide (4 days ago)

"I love the personal approach of this boutique; it makes you feel so valued as a customer. The items fit beautifully and look exactly like the pictures. The quality is top-notch!"

YOU MAY ALSO LIKE

Meet Lisa & Claire

Behind Harper & Reed are Lisa and Claire, two passionate founders driven by a lifelong love for style and creativity. Lisa graduated with a degree in Fashion Design & Technology, while Claire mastered the business side with a degree in Fashion Merchandising. After years of gaining valuable experience working for different high-end labels, they crossed paths, fell in love, and ultimately decided to channel their shared dream into building their own business as partners in life and work.

For five successful years, they have been welcoming fashion lovers to their Sydney store. With countless happy customers and unique styling projects under their belt, they always stay ahead of the latest trends. What truly sets them apart is their deeply personal approach; they listen to what people really want, ensuring every client feels valued, heard, and confident. For Lisa and Claire, it’s not just about selling clothes—it's about creating a warm, personalized experience for everyone who walks through the door.

Frequently Asked Questions
Do you offer free shipping?

Yes we offer Free shipping through out Australia for maximum custumer comfort .
Can I return the item(s) if I don’t like them?

yes we offer a 30 day return Guarantee policy .
How can I track my order?

We will work quickly to ship your order as soon as possible. Once your order has been shipped, you will receive an email with further information. Delivery times vary depending on your location.
What payment methods do you accept?

We offer you a variety of secure payment options. Pay easily and enjoy a safe shopping experience.
Will I receive a confirmation email after placing an order?


For your peace of mind, every single order will receive a confirmation email of your order, and you will receive a unique tracking link that will be emailed to you the moment your package is dispatched.

Free Shipping

We offer Free Shipping for maximum customer comfort. Your satisfaction is important to us, which is why we offer smooth and free delivery.

30-Day Return Guarantee

Your satisfaction is our focus. Our 30-day return policy guarantees you maximum flexibility and the best shopping experience.

100% Secure Payments

We offer you a variety of secure payment options. Pay easily and enjoy a safe shopping experience.